Управління рекламною діяльністю у ТОВ «Хххххххххххххххххххх»

Abstract

The qualification paper examines the theoretical and methodological foundations of managing an enterprise’s advertising activities. The role of advertising within the marketing policy system is revealed, approaches to evaluating advertising effectiveness are generalized, and the importance of advertising communications in shaping corporate image and competitive advantages is substantiated. An analysis of the organizational and economic performance of хххххххххххххххххххх is conducted, the structure and effectiveness of advertising activities are examined, and their impact on financial indicators is assessed. Directions for improving the management of advertising activities are proposed, taking into account modern digital tools and the enterprise’s diversification strategy.